TITLE

TURKEY OF THE WEEK

PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the views of advertising critic James Hamilton on an advertising campaign for Coke Zero. The advertisement was created by the advertising agency VCCP. According to Hamilton, the campaign might end up becoming a reason for a decline in the brand's value.
ACCESSION #
21822978

 

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