TITLE

ON THE QT…

PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on recent developments related to mass media in Great Britain. ITV's Clare Salmon will travel 400 miles on a horse with her daughter to help the organization Breast Cancer Care. A toy called The Number 17 Portuguese Action Figure was recently launched in the country. Former English cricketer Geoffrey Boycott expressed his disapproval of wearing of a jeans by Kelly Williams, sales director of television network five, while watching a cricket test match in a stadium.
ACCESSION #
21822972

 

Related Articles

  • ITV1 plans push to boost viewers. Wilkinson, Amanda // Marketing Week;3/10/2005, Vol. 28 Issue 10, p13 

    The article informs that ITV1 is planning a big marketing push this spring to boost ratings, which have skimped severely in the past two months. ITV is now looking at increasing the advertising spend behind key ITV1 shows and scheduling potentially big audience bankers such as Hell's Kitchen,...

  • Media Bitch.  // Media Week;1/27/2009, Issue 1192, p30 

    This section offers news briefs related to mass media. Media organizations decamped to Nendaz in Switzerland for the Aegis ski trip. RSA group marketing director Clare Salmon went out to Pakistan, met a new boyfriend and married him within five weeks. Meanwhile, the highest scorers in a Thinkbox...

  • ITV appoints marketing director. Wilkinson, Amanda // Marketing Week;12/2/2004, Vol. 27 Issue 49, p7 

    The article informs that after searching high and low and one false start, ITV has finally settled on its new marketing director, Clare Salmon. It is thought that she was not the broadcaster's first choice. PepsiCo vice-president for marketing and franchise Tim Davie was understood to have been...

  • New look in the pipeline for ITV. Lee, Jeremy // Campaign;4/22/2005, Issue 17, p5 

    This article reports that ITV is preparing to unveil an entirely new identity later this year, shortly after the company celebrates 50 years since its creation. The marketing director at ITV, Clare Salmon, is behind the plans to introduce the new look after the September anniversary. The...

  • Medicine, Media, and Celebrities: News Coverage of Breast Cancer, 1960-1995. Corbett, Julia B.; Mori, Motomi // Journalism & Mass Communication Quarterly;Summer99, Vol. 76 Issue 2, p229 

    Discusses a study which investigated the relationship of medical activities, public events, and media coverage of breast cancer from 1960 to 1995. Analysis on the relationships between breast cancer funding and media coverage; Methods; Discussion; Conclusion.

  • Illness as metaphor. Goldman, Debra // Adweek New England Edition;11/03/97, Vol. 34 Issue 44, p70 

    Focuses on the popularity of breast cancer in the American mass media. Diagnosis of breast cancer in the television character Murphy Brown; Lifetime's airing of a series of specials which focused on real-life celebrities with the disease; Advantages of disease in the field of marketing; Breast...

  • THINGS WE LIKE.  // Campaign (UK);8/12/2005, Issue 33, p10 

    The article comments on the recent developments in the mass media market in Great Britain. It was a great week for cricket-lovers, not just because England emerged victorious from one of the most closely fought and exciting tussles in the sport's history, but also because Channel 4 viewers were...

  • CME targets toy companies and TV. C.L. // Broadcasting & Cable;2/19/96, Vol. 126 Issue 8, p21 

    Reports that the Center for Media Education (CME) is taking aim at the relationship between broadcasters, syndicators and ad agencies representing toy companies in the United States. Comments from Jeff Chester, executive director of CME; Offer made by syndicators to stations in exchange for...

  • Action-toy cartoon series fly onto home video. McCormick, Moira // Billboard;11/16/96, Vol. 108 Issue 46, p74 

    Presents information on children's videos and toys. The video release of cartoons based on Galoob's Sky Dancers and Dragon Flyz toy series; The marketing approach; The Dragon Flyz contest in conjunction with the video; The release of `Captains Courageous' and `A Young Connecticut Yankee in King...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics