Roth must adopt new values to hold IPG together

July 2006
Campaign;7/21/2006, Issue 29, p21
Trade Publication
The article focuses on the impact of the appointment of Michael Roth as the CEO of Interpublic Group of Cos. Inc. last year on the advertising agency's fortunes. The value of the company has declined from $5.6 billion when Roth was appointed, to $3.4 billion last week. Many of the agency's major clients, including General Motors Corp. and Unilever PLC, have withdrawn their accounts.


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