TITLE

Is client/creative harmony possible?

AUTHOR(S)
Tylee, John
PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the differences between advertisers and advertising agencies over the value of creativity in advertising. Advertisers and advertising agencies argue over whether the advertisements should be original or hard-working. According to Patrick Collister, the former Ogilvy & Mather executive creative director, advertising agencies will always try to mislead their clients.
ACCESSION #
21822965

 

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