Mercedes departure rattles Springer & Jacoby

Tungate, Mark
July 2006
Campaign;7/21/2006, Issue 29, p15
Trade Publication
The article presents information about Springer & Jacoby, a German advertising agency. Springer & Jacoby recently lost the Mercedes-Benz AG advertising account to the rival agency Jung von Matt. However, Jung von Matt has been forced to leave the Bayerische Motoren Werke AG (BMW) account. BMW is now looking for another agency to handle its account.


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