TITLE

Mercedes departure rattles Springer & Jacoby

AUTHOR(S)
Tungate, Mark
PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information about Springer & Jacoby, a German advertising agency. Springer & Jacoby recently lost the Mercedes-Benz AG advertising account to the rival agency Jung von Matt. However, Jung von Matt has been forced to leave the Bayerische Motoren Werke AG (BMW) account. BMW is now looking for another agency to handle its account.
ACCESSION #
21822960

 

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