TITLE

Rumours of death of comms planning are greatly exaggerated

AUTHOR(S)
Darby, Ian
PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that many advertising clients are moving communications planning up in the agenda. This process is still being driven by many of those who were the forerunner several years ago. An example of the advertising agency COI Communications is presented, which this March expanded its communications planning roster from seven agencies to 14, praising the quality of presentations from agencies of various shapes and sizes.
ACCESSION #
21822953

 

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