Rumours of death of comms planning are greatly exaggerated

Darby, Ian
July 2006
Campaign;7/21/2006, Issue 29, p8
Trade Publication
The article reports that many advertising clients are moving communications planning up in the agenda. This process is still being driven by many of those who were the forerunner several years ago. An example of the advertising agency COI Communications is presented, which this March expanded its communications planning roster from seven agencies to 14, praising the quality of presentations from agencies of various shapes and sizes.


Related Articles

  • A breed apart. Cree, Richard // Director;Jun2002, Vol. 55 Issue 11, p68 

    Presents information on the Naked Communications, the advertising and media agency that have been co-founded by Will Collin, John Harlow and Jon Wilkins in Great Britain. Services offered by the agency; Brief background on the establishment of Naked Communications in 2000; Details of the...

  • Risks of integration may outweigh rewards for COI.  // Campaign;2/13/2009, Issue 6, p22 

    In this article the author discusses the proposed move of COI Communications to bring all of its agencies within a single roster in Great Britain. He argues that the integration is necessary to comply with the European Union (EU) procurement requirements and survive the evolving media landscape....

  • Standby ad work split by the COI. Singh, Sonoo // Marketing Week;7/25/2002, Vol. 25 Issue 30, p11 

    Reports on the division of the standby advertising account of COI Communications between WCRS and Walsh Trott Chick Smith in Great Britain. Lack of estimation on the financial value of the account; Executive of the company overseeing the pitch; Reason for the splitting of the account.

  • COl calls first pitch for media planning roster. Cowen, Matthew // Campaign;5/4/2001, Issue 18, p5 

    Reports the call of COI Communications for media agencies to pitch for strategic media planning roster in Great Britain. Operation of the planning roster; Budget of the government for advertising; Vows of the opposition parties to slash advertisement budgets.

  • COI restructures new media as it looks at savings.  // Marketing (00253650);1/30/2003, p4 

    Reports on the review called by advertising agency COI Communications for its media account. Factors responsible for the review.

  • COI in major rejig of agency rosters. Kleinman, Mark // Marketing (00253650);9/6/2001, p1 

    Focuses on the decision of COI Communications to end its contract with its incumbent advertising agencies in Great Britain. Names of the affected agencies; Selection process headed by chief executive Carol Fisher; Changes in the corporate marketing approach at the company.

  • Cabinet Office puts COI services under review.  // Campaign (UK);2/23/2001, Issue 8, p2 

    Reports the review of the advertising account of COI Communication by the government in Great Britain. Rationale for review of advertising account; Investigation of media buyer by the Cabinet Office; Details on the review process.

  • COI Communications has drawn up...  // Campaign (UK);10/20/2000, Issue 42, p13 

    Reports that COI Communications has drawn up a creative roster of several advertising agencies in Great Britain.

  • COI adds six agencies to its pound200m roster.  // Marketing Week;9/6/2001, Vol. 24 Issue 30, p11 

    Reports the appointment of six advertising agencies to its roster by the COI Communications. Reflection on the government's increase in advertising spend; Selection of Ogilvy & Mather and Cramm Francis Woolf to create a through-the-line campaign; Promotion of the Business Link service at the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics