Why Kydd is no virgin when it comes to mobile

Reid, Alasdair
July 2006
Campaign;7/21/2006, Issue 29, p7
Trade Publication
The article focuses on James Kydd, who is the new chief marketing officer of the company formed due to the merger of Virgin Mobile, ntl Inc. and Telewest PLC. Kydd joined Virgin Mobile in February 1999 as its brand director. He was responsible for the integration and development of wider Virgin brand values into the business.


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