July 2006
Campaign;7/21/2006, Issue 29, p6
Trade Publication
The article presents quotes from notable persons in the advertising industry. Charles Dunstone, the Carphone Warehouse chief executive, comments on the prevalence of common sense in advertising. Paul Ashford, Express Newspapers' group editorial director, said that a newspaper should cultivate and promote its responsibilities as a custodian of community values. Chris Boardman, the former Olympic cyclist, sent message for golfers and the media industry.


Related Articles

  • Bring common sense back into the ad biz. Pazzani, Martin // Advertising Age;4/17/1995, Vol. 66 Issue 16, p22 

    Reports on the publication of the book `The Death of Common Sense' by Philip K. Howard. Recommended reading for the advertising business; Assessment of state of advertising business; Government's distraction by process and procedure.

  • BETWEEN THE LINES.  // Campaign;10/13/2006, Issue 41, p48 

    The article presents information on developments related to advertising. The advertising agency Clemmow Hornby Inge can benefit in its expansion plans for the U.S. by associating itself with the empire of entrepreneur Charles Dunstone who is also looking towards the U.S. market. The agency...

  • Why CHI looks likely to avoid a similar fate to HHCL.  // Campaign;4/20/2007, Issue 16, p25 

    The article comments on the business progress and expansion of advertising agency Clemmow Hornby Inge (CHI). Author Claire Beale observes that the agency has always been such a ferocious new-business machine that any passions for doing great work have been shadowed by relentless growth. She also...

  • Carphone gives lesson in mixing 'hard' with 'soft'. Mazur, Laur // Marketing (00253650);4/15/2004, p16 

    In an interview barely more than a year ago, Charles Dunstone of Carphone Warehouse spoke about a move into residential fixed-line services. A year on and the annoyingly but memorably named TalkTalk has now attracted almost 400,000 customers, while expansion in Great Britain across Europe is on...

  • Campaign Annual 2007: Top 10 double acts: Charles Dunstone and Johnny Hornby.  // Campaign;12/14/2007, Issue 50, p55 

    The article features Charles Dunstone and Johnny Hornby of CHI & Partners that ranked 7th to the Campaign Annual 2007: Top 10 double acts. The relationship between the CHI partner Hornby and Dunstone has brought CHI & Partners a transformation into one of the most admired Britain independent...

  • Common Sense in Advertising (Book).  // Banking;Jan66, Vol. 58 Issue 7, p16 

    Reviews the book 'Common Sense in Advertising,' by Charles F. Adams.

  • Relating the Visual and the Headline in Chinese Print Advertisements. Lawrence Chun-wai, Yu // Visible Language;2007, Vol. 41 Issue 2, p163 

    The most important components in modern print advertisements are the visual and the headline. The interplay between these two component is poorly understood, and is typically judged by experience, feelings or common sense. Based on classical rhetoric, Gui Bonsiepe's visual/verbal figures and...

  • Recovering the Vernacular. Fitzgerald, Thomas // Hedgehog Review;Summer2014, Vol. 16 Issue 2, p84 

    The article discusses the reclaiming of the diminishing characteristics of language. Topics discussed include effect of information overload on the person's perception of the world, forms of speech that were in decline in the modern era, the replacement of the classical grammar usage with...

  • LETTERS TO THE EDITOR. Haworth, Ian; Marshall, Richard; Morris, Richard; Morrell, John // Campaign;6/13/2008, Issue 23, p22 

    Several letters to the editor are presented in response to articles in the previous issues including Steve Harrison's point of logic and sheer common sense in the June 6, 2008, "Should we ditch the pitch?," in the June 6, 2008 issue, and the article about the role and need for new-business...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics