Do global league tables matter?

Reid, Alasdair
July 2006
Campaign;7/21/2006, Issue 29, p6
Trade Publication
The article discusses how the global league table, released by the Research Company Evaluating the Media Agency Industry, will affect the business of advertising agencies. The table ranks the global media agencies. According to the table top 11 networks oversee more than 56 percent of worldwide media billings. However, a client looks at a number of perspectives that are ignored in the report. Advertisers tries to find out indications that the advertising agencies they are interested in.


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