TITLE

Do global league tables matter?

AUTHOR(S)
Reid, Alasdair
PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how the global league table, released by the Research Company Evaluating the Media Agency Industry, will affect the business of advertising agencies. The table ranks the global media agencies. According to the table top 11 networks oversee more than 56 percent of worldwide media billings. However, a client looks at a number of perspectives that are ignored in the report. Advertisers tries to find out indications that the advertising agencies they are interested in.
ACCESSION #
21822949

 

Related Articles

  • The client's guide to the Cannes party. Barrett, Lucy // Marketing (00253650);6/15/2005, p28 

    This article focuses on the Cannes Lions Advertising Festival that will be held in France. Advertisers will make up a very small percentage of delegates, the efforts of the past few years to attract them to the event have paid off. Among the 8000 people descending on Cannes will be...

  • You've charmed the juries. Now seduce the clients. Beale, Claire // Campaign;6/27/2014, p4 

    Apologies for one last Cannes-fest. I'm so over it all, but we must squeeze the last dregs out of the crazy trade-fair whirl and make sure we got our money's worth from the expensive madness.

  • Orange picks Gyro for B2B campaigns. Kleinman, Mark // Marketing (00253650);9/5/2002, p8 

    Reports on the appointment of integrated agency Gyro company in handling the media planning in advertising of Orange campaign.

  • Starcom to handle Dentsu's HK briefs. Hille, Alfred // Media: Asia's Media & Marketing Newspaper;7/12/2002, p1 

    Reports on the appointment of advertising agency Starcom in handling the media planning and buying assignments of Dentsu Inc. in Hong Kong, China. Enhancement of strategic planning tool; Reason for choosing Starcom; Statement of Dentsu managing director Morihiko Noguchi on the consolidation.

  • Shift the media-neutral concept up a few gears. Tindall, Steve // Marketing Week;6/13/2002, Vol. 25 Issue 24, p16 

    Focuses on the debate about channel-neutral-planning in advertising in Great Britain. Failure of the industry to advance the process; Reason of some agencies for shying away from the concept; Main barrier to successful channel-neutral-planning.

  • Business Performance League: 22 September.  // Campaign (UK);09/22/2000, Issue 38, p7 

    Presents a chart on the business performance of top advertising and media agencies in Great Britain as of September 22, 2000. Name of agencies; Ranks; Total billings gained and lost; Net billings gained.

  • Media performance league: 4 Oct.  // Campaign;10/4/2002, Issue 39, p8 

    Reports the ranking of advertising agencies based on media performance in Great Britain.

  • GLA appoints three to media roster.  // Marketing Week;8/21/2003, Vol. 26 Issue 34, p12 

    Reports on the appointment of advertising agencies MediaCom, Pawson Media and PHD Compass to handle the media planning account of Greater London Authority in London, England. Terms of the agreement; Amount of advertising campaign; Specification of advertising campaign.

  • Uncovering media bias within agencies. Wilkinson, Amanda // Marketing Week;1/18/2001, Vol. 23 Issue 50, p18 

    Examines media bias within advertising media agencies in Great Britain. Statement that agencies do display media preference; Need for clients to consider other media alternatives; Chart on agencies in terms of their billings and their percentage share in each medium; Finding that the top ten...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics