McCann to launch Grand Theft Auto IV

Hamilton, James
July 2006
Campaign;7/21/2006, Issue 29, p3
Trade Publication
The article reports that McCann-Erickson Worldwide, a Great Britain-based advertising agency, has been hired by Rockstar Games to launch the next installment of its popular Grand Theft Auto computer game series. It is the first time when Rockstar has invested its own money for the advertisement of its games. The game will be released after October 2007. However, the publicity of the game is expected to start in September 2006.


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