TITLE

McCann to launch Grand Theft Auto IV

AUTHOR(S)
Hamilton, James
PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that McCann-Erickson Worldwide, a Great Britain-based advertising agency, has been hired by Rockstar Games to launch the next installment of its popular Grand Theft Auto computer game series. It is the first time when Rockstar has invested its own money for the advertisement of its games. The game will be released after October 2007. However, the publicity of the game is expected to start in September 2006.
ACCESSION #
21822941

 

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