Cinema gold spot review

Darby, Ian
July 2006
Campaign;7/21/2006, Issue 29, p3
Trade Publication
The article reports that the motion picture industry is looking for an advertiser to take its £54 million 'gold spot' package in Great Britain. However, the move of the industry could end its long involvement with Orange PLC. The motion picture industry's deal with Orange is going to end in March 2007. The Cinema Advertising Association expects to finalize a new long-term deal.


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