TITLE

IPG media agencies net Bang & Olufsen

AUTHOR(S)
Darby, Ian
PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that media agencies Initiative Media Inc. and Universal McCann have been appointed by Bang & Olufsen A/S, the hi-fi and TV manufacturer, to handle its global media planning and buying. Initiative will look after market in the U.S. Universal McCann will oversee the business in Great Britain, Germany and Italy. It is reported that Bang & Olufsen's advertising agency Kunde & Co., will not be affected by the media appointment.
ACCESSION #
21822936

 

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