Rightmove to go ahead with £4.5m ad pitch

Bussey, Noel
July 2006
Campaign;7/21/2006, Issue 29, p2
Trade Publication
The article reports that Rightmove.co.uk, a property Web site, is searching for an advertising agency for its £4.5 million above-the-line account. The company has approached several advertising agencies to create a campaign for highlighting the Web site to both consumers and advertisers. More than 78 percent of the online property market is controlled by the Web site.


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