Diageo seeks agency for Smirnoff's relationship marketing task

Billings, Claire
July 2006
Campaign;7/21/2006, Issue 29, p2
Trade Publication
The article reports that Diageo PLC is looking for an advertising agency to oversee its global online relationship marketing program for its Smirnoff vodka brand. EHS Brann, OgilvyOne Worldwide, AKQA and one other agency are expected to try to get the contract of the program. Selected advertising agency will be responsible for creating a Web site and digital promotions for a target audience of 18- to 24-year-olds.


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