TITLE

Diageo seeks agency for Smirnoff's relationship marketing task

AUTHOR(S)
Billings, Claire
PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Diageo PLC is looking for an advertising agency to oversee its global online relationship marketing program for its Smirnoff vodka brand. EHS Brann, OgilvyOne Worldwide, AKQA and one other agency are expected to try to get the contract of the program. Selected advertising agency will be responsible for creating a Web site and digital promotions for a target audience of 18- to 24-year-olds.
ACCESSION #
21822932

 

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