All that glistens

Molony, David; Turner, Lorraine
July 2006
Total Telecom Magazine;Jul2006, p18
Trade Publication
The article discusses the prospect of bringing Internet protocol television (TV) and mobile TV to the forefront of data service by banking on world sport tournaments. European operators is eyeing the FIFA World Cup for this goal. This TV strategy gained popularity since the World Cup was featured live on the Internet in 2006. T-Systems transmits TV and radio signals from stadiums to the international TV centre in Munich. Deutsche Telekom reports an increase in revenues as a result of this TV strategy.


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