New lease on life: Analysts suggest new approaches to get life insurance to resonate with consumers

Whiddon, Robert L.
August 2006
Employee Benefit News;Aug2006, Vol. 20 Issue 10, p17
Focuses on the proposal of LIMRA International to analyze employees' attitudes toward life insurance to help employers tailor product offerings and communications. Problems facing employees in deciding whether or not to purchase life insurance; Gender difference in life insurance purchasing; Findings of LIMRA research on employees' behavior toward life insurance.


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