Pharma co. reputations getting better

August 2006
Pharmaceutical Representative;Aug2006, Vol. 36 Issue 8, p11
The article reports on the findings of a survey on public perceptions of the pharmaceutical industry in 2006, conducted by Rochester, New York-based Harris Interactive Inc. The survey revealed that although the industry's reputation has improved, it is still unpopular among the public. According to Harris, the ratings of the industry showed to be the most unstable among other industries, with a positive net rating of 25 percent.


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