Simon Spotlight Entertainment Still Betting on Phil Gordon

July 2006
Book Publishing Report;7/24/2006, Vol. 31 Issue 28, p5
Trade Publication
The article presents the bet of Simon Spotlight Entertainment on Phil Gordon. In fall 2004, the imprint launched targeting the market aging from 18 to 34 is adding a third poker book to the Phil Gordon poker franchise in October and is set to release a box set of the three titles by December. Simon & Schuster spokeperson states that the bricks-and-mortal stores wide distribution strategy helped more on book selling than on internet sales.


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