TITLE

Developmental^ empowered

AUTHOR(S)
Schneider, Michael
PUB. DATE
July 2006
SOURCE
Daily Variety;7/28/2006, Vol. 292 Issue 18, pA6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the increased involvement of women executives in the development of a television program in the U.S. Francie Calfo, executive vice president of ABC, admits that the emergence of women in the field has shied away men who are equally needed in the process. One of the reasons is the success of women-starred television programs. Moreover, television networks have been targeting women consumers.
ACCESSION #
21786466

 

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