The Music of Starbucks

Hajdu, David
August 2006
New Republic;8/7/2006, Vol. 235 Issue 6, p21
The article reports on how Starbucks's expansion into the music business has furthered the company's conforming of America and transformed music into a brand. The chain's Opus Collection takes music from jazz and rock greats and packages it to highlight the simple, youthful works of musicians that can easily be categorized, enjoyed and forgotten by their listeners.


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