Valassis buying Advo

July 2006
Furniture/Today;7/31/2006, Vol. 30 Issue 46, p6
Trade Publication
The article reports that the Michigan-based marketer Valassis will acquire direct-mail company Advo. The combined companies are expected to generate a revenue of $2.65 billion in 2007. Advo serves several furniture industry clients. Valassi provides door-to-door advertising, sampling, direct mail and Internet marketing services.


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