TITLE

GSN Is Dialing for Viewers

AUTHOR(S)
Haugsted, Linda
PUB. DATE
July 2006
SOURCE
Multichannel News;7/31/2006, Vol. 27 Issue 30, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the mobile marketing campaign of the Game Show Network (GSN) in the U.S. The company has decided to extend the use of cellular phones to its promotion with the launch of two new game shows called "Chain Reaction" and "Starface." GSN will give away a $5,000 daily prize to players who will use their cell phones to submit an answer. Dena Kaplan, senior vice president of marketing for the network, comments on the strategy.
ACCESSION #
21770326

 

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