GSN Is Dialing for Viewers

Haugsted, Linda
July 2006
Multichannel News;7/31/2006, Vol. 27 Issue 30, p30
The article reports on the mobile marketing campaign of the Game Show Network (GSN) in the U.S. The company has decided to extend the use of cellular phones to its promotion with the launch of two new game shows called "Chain Reaction" and "Starface." GSN will give away a $5,000 daily prize to players who will use their cell phones to submit an answer. Dena Kaplan, senior vice president of marketing for the network, comments on the strategy.


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