TITLE

YES, DirecTV Interact

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2006
SOURCE
Multichannel News;7/31/2006, Vol. 27 Issue 30, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on a new interactive service of DirecTV Inc. delivered through Yankees Entertainment & Sports Network. The new service allows DirecTV subscribers with an interactive set-top box in New York City to obtain Yankees statistics, Major League Baseball rankings and in-game box scores via remote. The on-screen features are being used by a third of subscribers according to DirectTV executive vice president Eric Shanks.
ACCESSION #
21770268

 

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