TITLE

VOD Push 'Clues' In Kids

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2006
SOURCE
Multichannel News;7/31/2006, Vol. 27 Issue 30, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the Summer Camp video-on-demand (VOD) campaign of Comcast Corp. that promotes VOD programming for children. The campaign will offer contents from shows such as "Blue's Clues" and "SpongeBob SquarePants" by Nickelodeon. The initiative aims to encourage consumers to upgrade to the digital service from analog.
ACCESSION #
21770180

 

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