Wal-Mart's Urban Strategy: Build Up, Not Out

Felgner, Brent
July 2006
Home Textiles Today;7/31/2006, Vol. 27 Issue 34, p1
Trade Publication
The article reports on the marketing strategy made by Wal-Mart in its store in the urban community of New York. During its first operation, the company has offered traffic bottlenecks on Main Street where the store located and a backed-up checkout lines in the aisles. Director Steve Mitchael of Wal-Mart's North-Central Division said that the store corresponds to the urban community wherein most of the customers belong multi-ethnic race.


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