TITLE

Lloyd Maunder seeks south-west producers

AUTHOR(S)
Fortescue, Sam
PUB. DATE
June 2006
SOURCE
Farmers Weekly;6/23/2006, Vol. 144 Issue 25, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the recruitment of poultry producers by Lloyd Maunder due to a strong demand in its West Country chicken brands. 60% of the production of the family-owned business consists of free-range, organic or Royal Society for the Prevention of Cruelty to Animals Freedom Food chicken. Promotion even on supplies to supermarket own-brand product has been the key factor to the success of its West Country chicken label.
ACCESSION #
21764462

 

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