Lloyd Maunder seeks south-west producers

Fortescue, Sam
June 2006
Farmers Weekly;6/23/2006, Vol. 144 Issue 25, p27
Trade Publication
The article reports on the recruitment of poultry producers by Lloyd Maunder due to a strong demand in its West Country chicken brands. 60% of the production of the family-owned business consists of free-range, organic or Royal Society for the Prevention of Cruelty to Animals Freedom Food chicken. Promotion even on supplies to supermarket own-brand product has been the key factor to the success of its West Country chicken label.


Related Articles

  • Footballs for broilers. Allison, Richard // Poultry World;May2004, Vol. 158 Issue 5, p56 

    Focuses on the high welfare approach of poultry producer Lloyd Maunder to its Devonshire White chickens. Reason for selecting Devonshire White chickens for high welfare systems; Growth rate of Devonshire Whites under the Freedom Food standards in closed house system; Requirements of the Freedom...

  • CHICKEN.  // National Provisioner;Aug2000, Vol. 214 Issue 8, p24 

    Reports on an increase in consumption in the United States chicken industry. Findings of a survey conducted by the National Chicken Council and the U.S. Poultry and Egg Association; Volume trend for frozen poultry; Top brands of frozen poultry and substitute.

  • Lloyd Maunder marks 50th with 'chicken as it should be'. Cooper, Olivia // Poultry World;Jun2007, Vol. 161 Issue 6, p10 

    The article reports on the launch by Lloyd Maunder of a major new advertising campaign at the Devon County Show in England, to celebrate 50 years of chicken production. The Devonshire Red range of welfare-friendly chicken includes free-range, organic and Freedom Food com-fed chicken, making up...

  • When does British mean British?  // Poultry World;Jan2009, Vol. 163 Issue 1, p22 

    This article discusses the meaning of a British brand of poultry products. It reflects on the use of foreign raw materials in manufacturing poultry products by British companies. It cites the use of foreign bones of chicken to produce chicken products. It also indicates the implications of the...

  • Putting the British back in our chicken.  // Poultry World;Dec2003, Vol. 157 Issue 12, p12 

    Reports on the recovery plan for the chicken industry in Great Britain as of December 1, 2003. Focus of the promotional plan of British Chicken; Requirement for establishing British Chicken as a brand; Objectives in building Quality British Chicken as a brand.

  • Sainsbury's chases 25% growth.  // Poultry World;Jul2006, Vol. 160 Issue 7, p34 

    The article reports on an agreement between Sainsbury's and Lloyd Maunder which covers future supplies of organic poultry in Great Britain. Sainsbury's has taken steps to encourage more producers to commit to organic poultry production. Lloyd Maunder, in turn, has agreed to make efforts to...

  • Rise in consumer demand prompts expansion plans. Allison, Richard // Poultry World;Nov2008, Vol. 162 Issue 11, p18 

    The article reports on the expansion of the plant of Lloyd Maunder near Devon, England due to an increase in consumer demand for speciality free range and high welfare chicken. In January 2008, 2 Sisters Food Group acquired West Country processor Lloyd Maunder with plans to make the processor...

  • Launch of major training initiative for producers.  // Poultry World;Nov2004, Vol. 158 Issue 11, p8 

    Reports on the launch of a regional training initiative for farmers involved in producing table poultry by a partnership involving Lloyd Maunder and two West Country, England-based colleges, as of November 2004. Objective of the training initiative; Background on the demand for premium grades...

  • Building a unique brand. Allison, Richard // Poultry World;Jun2005, Vol. 159 Issue 6, p23 

    Reports on the establishment of the Brookland White chicken brand by the Pinard family at the Lodge Farm in Surrey, England. Reason of the family for considering table bird production; Challenges encountered by the family in developing the production system; Marketing strategy of the family...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics