Full service key to success for La Curacao

Engel, Clint
July 2006
Furniture/Today;7/24/2006, Vol. 30 Issue 45, p168
Trade Publication
The article focuses on the importance of the full-service approach adopted by furniture retailer La Curacao in its business operations in the success of the company in the U.S. According to the company's founder and executive vice president of sales and marketing for business Jerry Azarkman, the adoption of the strategy is dedicated to its consumers. It also follows the company's philosophy, which states that the initial sale is just the beginning of a relationship.


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