TITLE

Pier 1 Makes Room For New Furnishings

AUTHOR(S)
O'Loughlin, Sandra
PUB. DATE
July 2006
SOURCE
Brandweek;7/10/2006, Vol. 47 Issue 27, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Pier 1 has launched Loft 21, a collection within Modern Craftsmen of streamlined, sleek furniture and home accessories designed to capture a younger, more design-conscious customer. Pier 1 will back Loft 21 with television and print, via The Loomis Agency, Dallas. Leslie Eades, vice president of brand development and creative at Pier 1, claims that they are moving in a direction of more contemporary and updated styling, but they are still eclectic.
ACCESSION #
21750639

 

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