Stores tap vibrant Hispanic market

Engel, Clint
July 2006
Furniture/Today;7/24/2006, Vol. 30 Issue 45, p1
Trade Publication
The article reports on the success of home furnishing retailers in Los Angeles California. It is said that retailers are targeting Hispanic's seven million population in the area as it proves to have a strong and boasting buying power. One of the retailers experiencing unprecedented growth was the Dearden, a Mexican based home furnishing company. According to an estimated income of the five retailers visited by Furniture/Today if combined would reach to $160 million.


Related Articles

  • Targeting Ethnicity. Howell, Debbie // Chain Store Age;Mar2006, Vol. 82 Issue 3, p58 

    The article discusses that retailers are learning that success lies in effectively merchandising to ethnic tastes as the U.S. becomes even more ethnically diverse, especially with the booking population segments such as the Hispanic demographic. While ethnic merchandising commonly is implemented...

  • ¡Hola, Customers! Field, Katherine // Chain Store Age;Oct2006, Vol. 82 Issue 10, p120 

    The article presents the author's views on the efforts being done by U.S. retailers and shopping center developers to cater to Hispanic shoppers by learning their language. Retailers such as Home Depot Inc. and Wal-Mart Stores Inc. have tailored in-store signages, staffing and marketing to the...

  • Ikea, Circuit City stores go bilingual. Wentz, Laurel; Cardona, Mercedes M. // Advertising Age;1/3/2005, Vol. 76 Issue 1, p19 

    Deals with the actions taken by the retailers in the U.S. to cater to their Hispanics customers. Changes done to the stores of JCPenney; Features of the stores of Circuit City; Information on the performance of JCPenney's Hispanic and non-Hispanic stores.

  • Hispanic Market Breakdown.  // Chain Store Age;Jun2005, Vol. 81 Issue 6, p30 

    Focuses on the growing importance of Hispanic American consumers in retail trade in the U.S. according to a survey by NOP World. Difference between foreign- and U.S.-born Hispanic consumers; Importance of recognizing the diversity of the Hispanic American market explained by NOP World managing...

  • Male, Blue-Collar…and Hispanic? Kress, Melissa // Convenience Store News;Oct2012, Vol. 48 Issue 13, p176 

    The article presents information on the Hispanic American consumers, their demand and their preferences when they shop from convenience stores (c-stores). It mentions that c-store chain such as BP's ampm chain launched a separate website and employed a media campaign,including television, radio,...

  • Discount Stores Are Muy Bueno.  // Chain Store Age;Mar2006, Vol. 82 Issue 3, p26 

    The article reports on the findings by a study launched by direct-mail specialist ADVO Inc. to help retailers better understand the Hispanic customer base found that Hispanics are more motivated by price than are their non-Hispanic consumer counterparts. According to a survey of 1,200 randomly...

  • The Hispanic Market.  // Gourmet Retailer;May2005, Vol. 26 Issue 5, p12 

    The article reports on growing Hispanic market in the United States. Five out of 10 retailers surveyed are expanding their product offerings to maximize sales to the growing Hispanic market. Supermarket operators appear to be the most aggressive at this time, with more than half (58 percent) of...

  • Connecting Retailers with Latino Consumers.  // Convenience Store News;9/8/2008, Vol. 44 Issue 12, p16 

    Information about several topics discussed at the 4th Annual Hispanic Retail 360 Summit that was held in Miami, Florida in 2008 is presented. Topics include the significance of the retail trade to understand and serve the needs of the fast-growing Hispanic consumer segment in the country,...

  • WHAT'S IN STORE? Rivero, Enrique // Video Store Magazine;12/14/2003, Vol. 25 Issue 51, Special Section p13 

    Relates the move of video retail stores in the U.S. in expanding their product selections for the Latino market. Video stores and companies that announced their plans to include Spanish-language products in their services; Advertising medium in which such products are promoted; Initiatives of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics