Rooms Today a test

Engel, Clint
July 2006
Furniture/Today;7/24/2006, Vol. 30 Issue 45, p1
Trade Publication
The article reports on the format testing of American Signature as it open its two new Rooms Today stores in Michigan. The new format bridges the company's promotional value City Furniture brand and more upscale stores. It also aims to appeal to a younger consumer and give itself a third more versatile store banner to use. The store sells its own proprietary products that represents about half of the overall mix with key suppliers that includes Berkline, iJoy and Simmons.


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