TITLE

Lifetime Sets Out Welcome Mat for 'Housewives'

AUTHOR(S)
Reynolds, Mike
PUB. DATE
July 2006
SOURCE
Multichannel News;7/24/2006, Vol. 27 Issue 29, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that the" Desperate Housewives" is joining Lifetime Television network's lineup. It has embarked on a multimedia advertising campaign that includes billboards, magazines, radio and TV, both on-air and cross-channel spots, and a dedicated area on its Web site, LifetimeTV.com. The site will contain information about the real lives of the TV housewives played by Eva Longoria, Terry Hatcher, Nicollete Sheridan and company.
ACCESSION #
21743539

 

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