TITLE

Split-Up's a Rocky Road for Viacom Sibs

AUTHOR(S)
Farrell, Mike
PUB. DATE
July 2006
SOURCE
Multichannel News;7/24/2006, Vol. 27 Issue 29, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article features Viacom Inc. and CBS Corp., which split into two separate publicly traded entities. Viacom handles growth assets like MTV Networks, Black Entertainment Television and Paramount Pictures. CBS Corp takes stable assets such as CBS Television Network and stations, CBS Radio, CBS Outdoor and Showtime Networks Inc. Since the split up, Viacom stock is underpriced.
ACCESSION #
21743525

 

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