Split-Up's a Rocky Road for Viacom Sibs

Farrell, Mike
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p48
The article features Viacom Inc. and CBS Corp., which split into two separate publicly traded entities. Viacom handles growth assets like MTV Networks, Black Entertainment Television and Paramount Pictures. CBS Corp takes stable assets such as CBS Television Network and stations, CBS Radio, CBS Outdoor and Showtime Networks Inc. Since the split up, Viacom stock is underpriced.


Related Articles

  • JOOST BOOSTS VIACOM VIDS. Fritz, Ben // Daily Variety;2/21/2007, Vol. 294 Issue 38, p19 

    This article discusses the distribution agreement between Viacom Inc. and Joost. Under the agreement Joost will distribute the video contents of Viacom through broadband. Joost will also distribute television and theatrical programming of MTV Networks, BET Networks and Paramount Pictures as part...

  • MTV and BET. Brady, Shirley; Kramer, Staci D. // Cable World (10427228);9/23/2002, Vol. 14 Issue 35, p41 

    Reports on the awards won by the television advertising of MTV and BET at the 2002 National Association of Minorities in Communications. Director of the advertising of Fight for Your Rights campaign of MTV; Focus of the advertising of BET.

  • AT&T Services Add MTV, BET Content. Lafayette, Jon // Television Week;1/19/2009, Vol. 28 Issue 3, p3 

    The article reports on the agreement of AT&T to a new carriage deal with Viacom's MTV Networks and BET Networks that expands content distribution across AT&T's television and wireless platforms. The deal also puts content from five Viacom networks on AT&T CruiseCast, an in-car entertainment...

  • SELLING OUT OF SELLING UP? Gay, Verne // MediaWeek;11/27/2000, Vol. 10 Issue 46, p38 

    Focuses on the Black Entertainment Television (BET) network and its sale to Viacom. Opinion of film maker Spike Lee on the network; Plans of Viacom for BET; Speculations about changes to BET network's programming.

  • BET's Action PPV Faces Unclear Future. Umstead, R. Thomas // Multichannel News;11/27/2000, Vol. 21 Issue 48, p140 

    Reports on the uncertainties expressed by pay-per-view industry executives regarding the status of the BET Action-Pay-Per-View in the wake of Viacom Inc.'s acquisition of Black Entertainment Television. Exclusion of the service from the merger agreement; Interests shown by other companies on...

  • BET, MTVN UNVEIL CENTRIC. Umstead, R. Thomas // Multichannel News;9/28/2009, Vol. 30 Issue 36, p4 

    The article reports on the launch of basic-cable network Centric by Black Entertainment Television (BET) and MTV Networks in the U.S. It notes that the new network aims to target African-Americans audience aged 25 to 54 years old. Furthermore, it mentions that it will run cross-promotional spots...

  • Viacom shouldn't leave Hulu. Kopplin, Jason // UWM Post (Milwaukee, WI);3/8/2010, p38 

    The article reports on the move of Viacom Inc., which owns CBS Television Network, to stop playing through video site Hulu LLC. The management of the company came up with the decision because of insufficient revenue from "The Daily Show" and "The Colbert Report." However, the company gains...

  • CBS's Moonves Upbeat on the Net's Fortunes. Tribbey, Chris // Home Media Magazine;5/4/2008, Vol. 30 Issue 18, p6 

    The article reports on the claim of Leslie Moonves, president and chief executive officer (CEO) of CBS, that CBS Television Network is what drives the success of CBS. According to Moonves, CBS posted earnings of $244 million for the first quarter of 2008 which ended March 31 on revenue of $3.7...

  • Minority Nets Continue Distribution Push. Umstead, R. Thomas // Multichannel News;12/3/2001, Vol. 22 Issue 49, p46 

    Reports on the effects of the merger between Viacom Inc. and Black Entertainment Television (BET) on African American-targeted networks in the United States. Difficulty of minority television companies to register distribution gains; Recognition of operators on the need for a differentiated...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics