TITLE

VOD: A Rewarding Experience

AUTHOR(S)
Haugsted, Linda
PUB. DATE
July 2006
SOURCE
Multichannel News;7/24/2006, Vol. 27 Issue 29, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that the NBC Universal Cable Networks has introduced a Web-based marketing incentive program, NBC U Rewards, to heighten the interest in the promotion of video-on-demand titles. It enables and incents local marketing executives to earn points to be redeemed for logoed premium merchandise. According to Stacy Melle, vice president of marketing of NBC, the rewards programs is a way to drive information down to the system level and maximize the effectiveness of the tools created by the marketing team.
ACCESSION #
21743510

 

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