VOD: A Rewarding Experience

Haugsted, Linda
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p44
The article reports that the NBC Universal Cable Networks has introduced a Web-based marketing incentive program, NBC U Rewards, to heighten the interest in the promotion of video-on-demand titles. It enables and incents local marketing executives to earn points to be redeemed for logoed premium merchandise. According to Stacy Melle, vice president of marketing of NBC, the rewards programs is a way to drive information down to the system level and maximize the effectiveness of the tools created by the marketing team.


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