July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p40
The article offers comments on online marketing. According to Jeffrey Rothfeder, CEO of Insight.com, there are hints that advertiser disenchantment with online advertising may be starting to surface. David Kiley of Business Week said that many advertisers buy up media commitments and then order advertisements to fill them. Chris Reidy of The Boston Globe shared that institutions from corporations to colleges are seeking new ways to grab attention and build loyalty and online marketing is fast becoming a leading element in advertising campaigns.


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