TITLE

VOLUME CONTROL

PUB. DATE
July 2006
SOURCE
Multichannel News;7/24/2006, Vol. 27 Issue 29, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers comments on online marketing. According to Jeffrey Rothfeder, CEO of Insight.com, there are hints that advertiser disenchantment with online advertising may be starting to surface. David Kiley of Business Week said that many advertisers buy up media commitments and then order advertisements to fill them. Chris Reidy of The Boston Globe shared that institutions from corporations to colleges are seeking new ways to grab attention and build loyalty and online marketing is fast becoming a leading element in advertising campaigns.
ACCESSION #
21743453

 

Related Articles

  • McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire. Minchew, Tessa L. H. // Library Journal;9/1/2007, Vol. 132 Issue 14, p146 

    The article reviews the book "Mcllhenny's Gold: How a Louisiana Family Built the Tabasco Empire," by Jeffrey Rothfeder.

  • Bud's latest Web marketing: designated driver contest. Watt, Michael // Long Island Business News (7/1993 to 5/2009);12/14/2001, Vol. 48 Issue 51, p27A 

    Focuses on several issues related to Web marketing in the United States. Issues related to emails received by several people related to Web marketing; Guidelines related to following Web marketing.

  • Online advertising growth outpacing television, print. Kridler, Kara // Long Island Business News (7/1993 to 5/2009);8/13/2004, Vol. 51 Issue 34, p4A 

    Reports on the growth of online advertising in the U.S. Projected growth of online advertising as compared to other advertising medium; Major areas of online advertising; Opportunities for marketers in the online advertising industry.

  • Customers service expert on demand-chain management. C. H. // B to B;8/14/2006, Vol. 91 Issue 10, p18 

    This article presents an interview with Jim Dickie, managing partner of CSO Insights, a Boulder, Colorado-based research firm. When asked about the driving marketing automation in the business-to-business space today, Dickie says that marketers need to fit into the timetable of prospective...

  • Marketing Online. Davidson, Jeff // American Business Perspectives;May/Jun2000, Issue 221, p5 

    Discusses the use of the Internet for home-based marketing. Customer-centered `Interneting'; Development of an insider's understanding in Internet marketing; Manually registering a web site; Time sensitivity of information posted on web sites; Strategies in attracting customers to visit one's...

  • Marketers find internet gives direct new power. Loro, Laura // Advertising Age's Business Marketing;Feb99, Vol. 84 Issue 2, p19 

    Focuses on the trends affecting business-to-business Internet marketing. Projected sales from 1998 to 2002 in online business-to-business direct marketing; Personalization of banner ads; Growing need to appoint a senior manager of the Internet.

  • Bits.  // Adweek Eastern Edition;8/4/1997, Vol. 38 Issue 31, p38 

    Presents briefs concerning Internet advertising and marketing industry, compiled as of August 4, 1997. Includes plans for the ESPN Internet Ventures to add Major League Baseball to its stable of professional sports league sites; Departure of George Penner and Joseph Shak from Rubin Postaer...

  • Beer marketers to roll out on Web. Warner, Bernhard // Adweek Southeast Edition;09/01/97, Vol. 18 Issue 35, p22 

    Comments on the utilization of Internet marketing by beer companies in the United States. Brewers engaged in Internet marketing; Description of selected beer advertising sites in the World Wide Web.

  • Bits.  // Adweek Eastern Edition;7/7/1997, Vol. 38 Issue 27, p26 

    Presents online marketing and advertising news briefs from the United States, compiled as of July 7, 1997. Includes news on an anchor tenant agreement between CBS SportsLine and American Online; Launching of Microsoft's Boston Sidewalk; Partnership between Wink Communications and TCI to provide...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics