Do-It-Yourself Video's 3 Minutes a Day

Steinert-Threlkeld, Tom
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p40
The article reports that ESPN is about to turn high school coaches into broadband video producers. According to Sean Bratches, executive vice president of sales and marketing, ESPN is working on a go-local strategy for their 360 collection of live sporting events, news and clips for users of fast Internet connections.


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