TITLE

Cable Plays Catch-Up TO SATELLITE'S DIVERSE FARE

AUTHOR(S)
Clemens, Luis
PUB. DATE
July 2006
SOURCE
Multichannel News;7/24/2006, Vol. 27 Issue 29, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the growing landscape of cable and satellite ethnic programming. Though a number of major cable operators have bolstered their multicultural offerings and international marketing efforts, they are still behind satellite operators. Cable and satellite providers seem to overlook the African American market since they do not offer programming packages for African-Americans. According to Horowitz Associates Inc., African-American customers spend more on cable than any other group.
ACCESSION #
21743432

 

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