Steinert-Threlkeld, Tom
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p31
The article discusses the state of online marketing and leading companies. The Cable & Telecommunications Association for Marketing bought keywords on the Google search engine on behalf of cable operators nationwide. MTV Networks' VH1 uses online advertising such as podcasts and mobile clips. ESPN launched a broadband service that acts as online marketing for all its different sport outlets. Time Warner Cable and Cox Communications Inc. are using online services to market and produce new customers of online services and other forms of high-speed Internet access.


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