CTAM, CEA Team Up to Market High Def

Donohue, Steve
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p30
The article reports that the cable marketers have reached an agreement with the Consumer Electronics Association (CEA) to team up on a project to educate consumers about cut-off analog broadcasting. The agreement was announced in the Cable Telecommunications Association for Marketing Summit by CEA president Gary Shapiro. According to Shapiro, the quality programming delivered by DVD players was incentive enough for consumers to buy High Definition Television systems.


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