Marketer: Broadband Needs Brands

Haugsted, Linda
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p26
The article reports that broadband providers are not prepared for competition if their only message is about packaging and price. According to June Blocklin, vice chairman of Young & Rubicam Brands, if cable companies had better service reputations they could talk less about price. Pricing can become a barrage to the consumer, the end user will default to the company with the best brand.


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