TITLE

Marketer: Broadband Needs Brands

AUTHOR(S)
Haugsted, Linda
PUB. DATE
July 2006
SOURCE
Multichannel News;7/24/2006, Vol. 27 Issue 29, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that broadband providers are not prepared for competition if their only message is about packaging and price. According to June Blocklin, vice chairman of Young & Rubicam Brands, if cable companies had better service reputations they could talk less about price. Pricing can become a barrage to the consumer, the end user will default to the company with the best brand.
ACCESSION #
21743418

 

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