McGrath's MTVN Is 'Hunting' Consumers

Reynolds, Mike
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p26
The article features Judy McGrath, chairman and CEO of MTV Networks. She was awarded the Cable & Telecommunications Association for Marketing's Grand Tam award. McGrath notes that cable operators are playing a key role in giving users access to this universe with their high-speed products. She also said that migration of media is also important to advertisers since consumers are hunted individually and collectively.


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