TITLE

Advice: Go Strong With Ethnic Pitches

AUTHOR(S)
Reynolds, Mike
PUB. DATE
July 2006
SOURCE
Multichannel News;7/24/2006, Vol. 27 Issue 29, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that William Ortiz is calling cable operators to take a more aggressive stance in pursuing business opportunities with African American and Hispanic consumers. Ortiz is the president of the multicultural division of branding, marketing and advertising agency Global Works with clients like Cablevision Systems Corp. Ortiz and Cablevision uses culturally relevant and humorous advertising resulting to significant gains with video, voice and data products.
ACCESSION #
21743415

 

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