Advice: Go Strong With Ethnic Pitches

Reynolds, Mike
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p25
The article reports that William Ortiz is calling cable operators to take a more aggressive stance in pursuing business opportunities with African American and Hispanic consumers. Ortiz is the president of the multicultural division of branding, marketing and advertising agency Global Works with clients like Cablevision Systems Corp. Ortiz and Cablevision uses culturally relevant and humorous advertising resulting to significant gains with video, voice and data products.


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