Sellers Need To Measure Impact of Ads

Reynolds, Mike
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p25
The article reports that marketing executives should deploy as many analytical tools as possible in driving and gauging efficiencies for their initiatives. Cable operator, advertising agency, advertising sales and marketing executives shared ways that clients and companies can get more return for their marketing during the New Approaches to Measuring Marketing Return of Investment Across Disciplines panel at the Cable & Telecommunications Association for Marketing Summit.


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