TITLE

Sellers Need To Measure Impact of Ads

AUTHOR(S)
Reynolds, Mike
PUB. DATE
July 2006
SOURCE
Multichannel News;7/24/2006, Vol. 27 Issue 29, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that marketing executives should deploy as many analytical tools as possible in driving and gauging efficiencies for their initiatives. Cable operator, advertising agency, advertising sales and marketing executives shared ways that clients and companies can get more return for their marketing during the New Approaches to Measuring Marketing Return of Investment Across Disciplines panel at the Cable & Telecommunications Association for Marketing Summit.
ACCESSION #
21743413

 

Related Articles

  • Biggest Stories of the Year.  // Advertising Age;12/13/2010, Vol. 81 Issue 44, p3 

    The article examines events considered of particular importance to advertising, marketing and the mass media industry in 2010. Among the events considered are the BP Deepwater Horizon and oil spill, the decision of advertising executive Alex Bogusky to leave the advertising profession and the...

  • Applying on Advertising-Sales Relationship Model to Product Fields. Kudisch, Leonard // Journal of Marketing;Oct65, Vol. 29 Issue 4, p16 

    The amount spent on advertising a brand, its "momentum" in the product field, and the effectiveness of its advertising are three important factors that can now be measured. Can their relative influence on sales-share change be measured? The President of Schwerin Research reports how this has...

  • Aiming for an accurate ROI. James, Dana // Marketing News;7/16/2001, Vol. 35 Issue 15, p3 

    This section presents information on a survey regarding the measuring tool used by marketing executives in the U.S. to track the rate of return of a promotional campaign. More than 2000 marketing executives were involved in the survey. Majority of the marketing executives suggests that sales...

  • Facebook to make 'large, strategic' ad tech investments to boost mobile revenue. Joseph, Seb // Marketing Week (Online Edition);10/29/2014, p1 

    The article focuses on the planning of the social networking firm Facebook Inc. to expand its advertisement technology business to increase the revenues from mobile phone advertising. It discusses the relaunch of the Atlas advertising server by the firm in September 2014 to provide the...

  • Can ad-funded customer magazines pay their way?  // Media Week;2/26/2008, Issue 1151, p12 

    The article presents the answers of British publication marketing executives Ed Axon, Andrew Hirsh, Justine Daily and Ian Sewell to a question of whether advertising-funded customer magazines can pay their way.

  • Can marketing industry perform a confidence trick?  // Marketing Week;11/22/2012, Vol. 35 Issue 49, p14 

    This article discusses the economic concerns of marketing professionals in Great Britain for 2013 and presents an interview with Stewart Pedler, the director of operations and global creative services at financial data firm Thomson Reuters. Topics include the job security in the marketing...

  • We shouldn't be drowning in a vast sea of sameness. Epperson, Jerry // Furniture/Today;9/18/2006, Vol. 31 Issue 3, p47 

    The author reflects on the merchandise advertising in the furniture industry. The author has stressed about the redundancy of furniture styles, colors and looks of a carriage-trade store, a popular-priced store and a highly promotional store. He has also stated that the redundancy on retail...

  • Sales not part of marketing? Since when? Rodes, Nevin J. // Marketing News;5/10/93, Vol. 27 Issue 10, p4 

    Comments on the notion that sales is not part of marketing. Variations in the meaning of marketing among marketing practitioners; Argument which favors the notion that sales and marketing must be one function of an organization; Suggestion on the way in which marketing plan and operation should...

  • Predictive models no more than alchemy. Tapp, Alan // Precision Marketing;12/1/2006, Vol. 18 Issue 48, p14 

    The article comments on the tendency of advertisers or direct marketers to attribute their work and sales associations to changing consumer behavior. The author points out that there is no evidence for changing consumer behavior. It is more likely that advertisers or direct marketers are...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics