Marketers Told to Trust Their Instincts

Donohue, Steve
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p24
The article offers opinions from top marketing executives in the cable and telecommunication industries on the importance of gut instinct in promoting products to consumers. According to Michael Davies, producer of "Who Wants to Be a Millionaire" and "Wife Swap," gut feeling is as valuable as any kind of macro research. Cammie Dunaway, chief marketing officer (CMO) of Yahoo Inc., said that she listens to consumers. Sam Howe, CMO of Time Warner Cable shared that his company has market research studies and focus groups.


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