Marketers Told to Trust Their Instincts
- Who Wants To Be a Host. Grossman, Ben // Broadcasting & Cable;4/10/2006, Vol. 136 Issue 15, p14
Examines the impact of the decision of television news anchor Meredith Vieira to become the host of "Today" on her television programs "Who Wants To Be a Millionaire" and "The View" in the U.S. Openness of the Millionaire program on shifting schedules for a smooth transition after the departure...
- MICHAEL DAVIES HAS THE FINAL ANSWERS. Block, Alex Ben // Television Week;11/22/2004, Vol. 23 Issue 47, p5
Focuses on the popularity of the television game show "Who Wants to be a Millionaire" in the U.S. as of November 22, 2004. Remarks of its producer Michael Davies regarding the success of the program; Factors attributed for the appeal of the show; Origin of the show.
- LOWDOWN ON 'TOWN' Adalian, Josef // Daily Variety;6/17/2005, Vol. 287 Issue 55, p6
The article reports that six summers after they reinvented the gameshow with "Who Wants to Be a Millionaire," American Broadcasting Co. and Michael Davies are reteaming for a new take on the comedy/variety skein. Production is set to begin in the very soon with an eye on an August or early...
- Global Communication and Cultural Desensitisation: Repackaging Western Values for Non-Western Markets. Galander, Mahmoud M. // Intellectual Discourse;2008, Vol. 16 Issue 1, p1
Global communication is widely perceived as an instrument to disseminate Western values in the developing world. The "Wheel of Fortune" and "Who Wants to be a Millionnaire" licensed to Malaysian Television stations, though the language and the word puzzles were localised, carried the same format...
- BT signs as sponsor of digital version of Millionaire? for ITV. Darby, Ian // Campaign (UK);11/9/2001, Issue 45, p5
Reports the sponsorship for the television program 'Who Wants to be a Millionaire?' played on the television station ITV2 by BT company. Negotiation of the deal between BT and ITV by Carlton Active; Duration of the sponsorship; Overview on the mechanics of the show.
- Davies' Disney deal. McClellan, Steve // Broadcasting & Cable;12/18/2000, Vol. 130 Issue 52, p26
Discusses the arrangement between Walt Disney Co. and Michael Davies, executive producer of the game show 'Who Wants to Be a Millionaire' in the United States. Appointment of Davies as the executive producer for life of the show; Underwriting of all costs for producing the game show.
- Be an Instant 'Millionaire' Albiniak, Paige // Broadcasting & Cable;12/13/2004, Vol. 134 Issue 50, p13
Reports on the addition of instant messaging (IM) feature in the lifelines of Buena Vista's "Who Wants to Be a Millionaire." Number of members who had already signed up for MillionaireIM as of December 2004; Views of executive producer Michael Davies on the IM; Increase in the ratings of the...
- ABC banking on 'Millionaire' strip. Oei, Lily // Daily Variety;9/2/2003, Vol. 280 Issue 42, p15
Reviews the television program 'Who Wants to Be a Millionaire.'
- TWC Names Hirsch Marketing Chief. Farrell, Mike // Multichannel News;7/18/2011, Vol. 32 Issue 28, p9
The article announces that Jeffrey Hirsch was appointed executive vice president (VP) and chief marketing officer of Time Warner Cable Inc. (TWC), replacing Sam Howe.