Setting a Spot Standard

Moss, Linda
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p3
The article reports that the Cabletelevision Advertising Bureau (CAB) compiled a master document outlining a list of concerns about the planned tracking of viewership of TV commercials by Nielsen Media Research. An explanation was given by CAB president Sean Cunningham. The predictability and precision of the commercial-ratings data are the biggest concerns of the CAB.


Related Articles

  • CAB: Basic Cable Was a Lion in March. Reynolds, Mike // Multichannel News;5/2/2011, Vol. 32 Issue 18, p26 

    The article offers information on the report "A Month in the Life of Cable Nation," by the Cabletelevision Advertising Bureau regarding the examination on the ad-supported cable on March 2011 which states that cable collects 80% rating points for sports, 73% with dramas, and 89% for comedy.

  • Nielsen to Address Cable's Concerns Over Ad Tracking.  // Multichannel News;8/7/2006, Vol. 27 Issue 31, p34 

    The article reports on the decision of Nielsen Media Research to respond to the concerns of the cable industry about its plans to track viewership of television commercials in August 2006. A letter was sent by the Cabletelevision Advertising Bureau to Nielsen outlining some questions about the...

  • FINDING FLAWS: CABLE'S LAUNDRY LIST. Moss, Linda // Multichannel News;10/30/2006, Vol. 27 Issue 43, p8 

    The article reports on the advise of the Cabletelevision Advertising Bureau to its members not to participate in the commercial-rating plan of Nielsen Media Research Inc. in the U.S. Executives Jack Wakshlag and Colleen Fahey-Rush have expressed that the Monitor-Plus software of Nielsen can...

  • Broadcasters, retailers: together, or apart? Cooper, Jim // Broadcasting & Cable;3/28/94, Vol. 124 Issue 13, p61 

    Reports on discussions on the advertising market at the Television Bureau of Advertising conference in Las Vegas, Nevada on March 1994. Competition for retail advertising revenues from cable television; Response of retailers to direct approaches.

  • New spin in the CAB, TVB dance.  // Electronic Media;06/28/99, Vol. 18 Issue 26, p43 

    Focuses on the competition for television audience share between the Television Bureau of Advertising (TVB) and the Cabletelevision Advertising Bureau (CAB). Percentage of market share claimed by the organizations.

  • Buy the Minute. Crupi, Anthony // MediaWeek;5/7/2007, Vol. 17 Issue 19, pSR12 

    The article focuses on the cable television market. The article reports that media buyers want better ratings data and minute-by-minute statistics. The problems with interpreting this data is discussed. Sean Cunningham of the Cabletelevision Advertising Bureau lends his comments. The importance...

  • Gaining Ground. Crupi, Anthony // Adweek;9/25/2006, Vol. 47 Issue 35, pSR10 

    The article presents information on the cable television advertising spending in the United States. The total cable take would increase between $500 million to $750 million over $6.5 billion haul in 2005, according to the Cabletelevision Advertising Bureau. In 2006, spending on network cable is...

  • Mullen's Latest Nextel Work Is a Parting Gift.  // Adweek Eastern Edition;6/30/2003, Vol. 44 Issue 26, p22 

    It has something to do with hubs, routers and signal efficiency. That and some kind of incredibly complicated software enhancement, so you begin to see why this campaign from Mullen is so delightful, it never actually gets into the arcane explanation of the breakthrough technology. The first...

  • It's Time to Cut Through the Upfront Clutter. Steinberg, Brian // Variety;4/15/2014 Supplement, p3 

    An introduction is presented to the articles on this issue on the television advertising upfront sales presentation and advanced sales period for television and cable television advertising.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics