Getting pumped

Diamond, David
July 2006
Progressive Grocer;7/1/2006, Vol. 85 Issue 10, p78
Trade Publication
The article discusses how food retailers can use the rising fuel costs to gain customer loyalty in the U.S. A gasoline program at a grocery store offers significant merchandising opportunities. Retailers can offer savings on gasoline to their best customers. They can develop a threshold-based gas savings plan based on historical spending levels. Retailers can also allow consumers to build savings by increasing their spending each week.


Related Articles

  • Antecedents and Consequences of Customer Loyalty: An Empirical Synthesis and Reexamination. Yue Pan; Xie, Frank Tian // Advances in Consumer Research - Latin American Conference Procee;2008, Vol. 2, p173 

    Customer loyalty is a consumer's commitment to a certain brand/service, and preference to buy it, given the choice of alternative brands/services. By creating and maintaining customer loyalty, a company develops a long-term, mutually beneficial relationship with the customers. Since customer...

  • The Influence of Self-Congruity, Brand Personality and Brand Performance on Store Loyalty. Morschett, Dirk; Schramm-Klein, Hanna; Hälsig, Frank; Jara, Magali // Advances in Consumer Research - European Conference Proceedings;2008, Vol. 8, p417 

    Retail branding has tremendously gained in importance in retail literature (Ailawadi and Keller 2004). However, studies on the antecedents and the consequences of a retail brand are rare. In consumer research, the interest in understanding and measuring the symbolic meaning consumers attribute...

  • The Impact of Brand Commitment on Loyalty to Retail Service Brands. Fullerton, Gordon // Canadian Journal of Administrative Sciences (Canadian Journal of;Jun2005, Vol. 22 Issue 2, p97 

    This paper incorporates the developing body of literature in relationship marketing to the study of brand loyalty. Relationship marketing literature has established that customer commitment is a central, complex construct consisting of at least an affective component and a continuance component....

  • Redress for Customer Dissatisfaction and Its Impact on Customer Satisfaction and Customer Loyalty. Osarenkhoe, Aihie; Komunda, Mabel Birungi // Journal of Marketing Development & Competitiveness;2013, Vol. 7 Issue 2, p102 

    This study aims to explore the concept of customer complaint behaviour with a view to establishing relationship between handling customer complaints, customer satisfaction and loyalty. Quantitative and qualitative approaches were employed to investigate customer complaint behaviour among...

  • Hit and myth. Parker, Simon // Money Marketing;5/17/2007, p53 

    The article presents the author's views on the brand building exercises that companies undertake to promote customer loyalty. The author states that loyalty programs should aim to develop a better relationship between the brand and consumer. He comments that companies mistake consumer habits and...

  • Loyalty is for life, not just for Christmas. Burrows, David // Marketing Week;9/4/2014, p1 

    The article discusses the effect of the Christmas holiday on sales in the retail industry. Topics include the effect of marketing on consumers' decisions, the effect of interest rates and inflation on consumers' spending in the retail sector, the effect of brands' offerings of customer rewards,...

  • Brand Loyalty Study Shows There's No Place Like Home. Hein, Kenneth // Brandweek;10/23/2006, Vol. 47 Issue 39, p11 

    The article examines a study on brand loyalty that suggested consumers were staying home to do the holiday shopping. The new "2006 Brand Keys Customer Loyalty Leaders List," showed catalogue retailers such as L.L. Bean and Land's End skyrocketed into the top ten brands consumers claimed to be...

  • The Business of Actionable Shopper Insights. WENDRICKS, TERRIE // Marketing Insights;May/Jun2015, Vol. 27 Issue 3, p14 

    The article offers tips to distinguish the power of consumer insights versus the power of shopper insights in the retail landscape. It mentions that marketing research focuses around the attitudes of the shoppers about the in-the-moment shopping experience to know what fosters loyalty to the...

  • Katrina's Full Impact Remains Unknown. Moses, Lucia; Chater, Amanda // SN: Supermarket News;9/12/2005, Vol. 53 Issue 37, p61 

    Presents an outlook for the impact of Hurricane Katrina on retail food prices in the U.S. Role of the high fuel costs in the increase in food prices; Influence of the lack of transportation options for grains exportation on its prices; Factors that may influence the changes in coffee prices;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics