TITLE

Getting pumped

AUTHOR(S)
Diamond, David
PUB. DATE
July 2006
SOURCE
Progressive Grocer;7/1/2006, Vol. 85 Issue 10, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how food retailers can use the rising fuel costs to gain customer loyalty in the U.S. A gasoline program at a grocery store offers significant merchandising opportunities. Retailers can offer savings on gasoline to their best customers. They can develop a threshold-based gas savings plan based on historical spending levels. Retailers can also allow consumers to build savings by increasing their spending each week.
ACCESSION #
21738096

 

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