Freeze frame

Goldschmidt, Bridget
July 2006
Progressive Grocer;7/1/2006, Vol. 85 Issue 10, p60
Trade Publication
The article deals with the growing interest of consumers in the U.S. on frozen meals. Sales of frozen prepared foods rose 5 percent in food stores with $2 million or more in sales for the 52 weeks ended April 22, 2006, according to data from ACNielsen Strategic Planner. Trans fat reduction or elimination, saturated fat reduction, introduction of products with whole grains and fiber, sugar and sodium reduction, and portion control are among the health and wellness innovations being emphasized by companies manufacturing frozen foods.


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