TITLE

Try before you buy: New methods of encouraging online commerce

AUTHOR(S)
Dyson, Pete; Walter, Mark
PUB. DATE
March 1997
SOURCE
Seybold Report on Internet Publishing;Mar97, Vol. 1 Issue 7, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Takes a look at approaches to protecting intellectual property in online commerce transactions. Jonathan Schull's development of a technology that allows part of a document to be a demonstration; Copy-encouragement model of SoftLock; TestDrive Corp.'s introduction of a unique method that allows a consumer to try a software before buying.
ACCESSION #
2172947

 

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