July 2006
Campaign;7/14/2006, Issue 28, p48
Trade Publication
The article comments on recent topics and news related to adverting in Great Britain. First Direct Corp. is talking with agencies other than its incumbent JWT London about implementing a new branding concept. Mirroring the green ideals of political leader David Cameron, Euro RSCG's David Jones is turning his group carbon neutral. This might be a good business sense, or a case of political showmanship. Book publishers, who have never been very inventive when advertising a launch, seems to have changed in recent months. OMD, HarperCollins' media agency, won the Channel 4 Planning Award for advertising the launch of Cecilia Ahern's "Where Rainbows End" on television despite a limited budget.


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