TITLE

NEW CAMPAIGNS UK

PUB. DATE
July 2006
SOURCE
Campaign;7/14/2006, Issue 28, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on several new advertising campaigns in Great Britain. Wieden & Kennedy Amsterdam's new advertisement for Coca Cola, titled "Happiness factory," introduces an animated world of happiness in which the fizzy drink is concocted. Mother has created a magical world populated by lush and lively vegetation in its first advertising for the Diageo brand Quinn's to demonstrate it is an innovation of alcohol made entirely from fruit. Grey London has created a new campaign for Fairy washing-up liquid, called Fairyconomy, targeting cheaper washing-up liquid variants.
ACCESSION #
21726800

 

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