Considine, Pippa
July 2006
Campaign;7/14/2006, Issue 28, p30
Trade Publication
The article focuses on the growing trend of green marketing. When mainstream media cover green issues, it's not surprising that green media channels are cropping up, with advertisers keen to make the most of them. Green.tv is a new broadband television channel dedicated to environmental issues and backed by prominent organizations and companied. Magazines such as Sublime and Green Living are about to launch and others, including New Consumer, are planning initiatives to reach more people. Wendy Martin, New Consumer's editor, is planning a relaunch of the magazine in order to grow circulation beyond the current 15,000 copies.


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